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Advertising

Please use the contact form to get in touch with us about advertising.

Website Traffic as of November 2013:

5,500 daily unique visitors, 165,000 monthly unique visitors, and 1.15 million monthly pageviews (we average 7+ pages per visit). As with any news website, traffic has highs and lows throughout the 30 days of the month based on trending articles, however these are averages. Feel free to request formal website traffic documents and reports during your time considering to advertise with The Costa Rica Star.

Demographics

The Costa Rica Star is listed in Google News and therefore we receive thousands of daily website visits related to World news and Costa Rica national news. We are also the top English news media website in Costa Rica in terms of Social Media engagement and email subscribers. We have a truly amazing community of readers who come back day after day, and we work hard to earn their readership time ongoing.

50% of our website traffic comes from Costa Rica IP addresses, made up of 25% English speaking Ticos, and 25% Foreigners who speak English and live in Costa Rica. The other 50% of our website traffic comes from a global audience with business, family, political, or other interest here in Costa Rica. Many of our readers come from Europe and Southeast Asia, on top of our Canadian and United States readers.

The top browser accessing our website daily is Google Chrome followed by Firefox, and 30% of our monthly traffic comes from smart phones via Facebook Mobile, reading news content on our mobile optimized website interface. 60% of our website traffic is new visits and the remaining 40% is returning visitors. We see the returning visitors metric increasing incrementally over time. We suspect it will be closer to 50% new visits and 50% returning during the coming weeks.

Introduction to Advertising

We believe that we are different. We reach an audience that is affluent, young, and using smart phones. Yes, we understand the mobile internet and transparent easy to consume news media content. We mix old school marketing on the ground around Costa Rica with Internet Marketing that you would expect to see in 2013, as well as dive into the waters of experimental online marketing.

If you are new to our website and this is your first visit, go to our Facebook page and click on the “LIKE” button at the top to get familiar with us before you decide to do any advertising. We want you to feel comfortable with your choice to do business with us.

Business Advertising Onsite

We have a number of options for advertising your business within The Costa Rica Star website.

PRESS RELEASE – $100 USD

Costa Rica geo-targeted Press Releases for your local business.

We write the Press Release for you on behalf of your business, using a new school approach with a clear call to action at increasing your social influence and market penetration for your brand. Once published our Press Releases receive readership by thousands of people in Costa Rica and around the World, they rank very well in search engines, and drive direct awareness of your business or charity/community outreach.

Press Releases are a very good platform to launch a contest or drive specific business functions, such as social media growth or direct sales through promotional savings.

NOTE: Charity, Community, and Government focused Press Releases are always free.

WEBSITE BANNERS

NOTE: If you want to minimize your advertising spend with us, we can also offer you the option of buying banner displays (Cost Per Mention – CPM) at the rate of $20 for 1000 impressions.

In a calendar month The Costa Rica Star receives 165,000 monthly unique visits (on average), you can advertise to a select number of those visits. We are offering this service for small to medium size businesses who may want to test the conversion from our website before selecting from the options below.

Additionally if you want to specifically target a category of our website, we can do that as well. If you owned a mobile phone repair company in San Jose, you may only want your advertisement to display on the technology category of our website. Providing a more targeted approach, and better use of your Cost Per Mention advertising purchase.

As with any online advertising, nothing is static and you must always evolve and change your campaigns for the best results. If you need help with understanding analytics software for your website, we can provide a brief over-view of that concept for advertising spend tracking. At the end of the day, we want you to enjoy working with us and walk away making a profit.

WEBSITE WIDE BANNER COSTS (Includes all unique visits, categories, and pages. Best value.)

Website Banner TOP CENTER 730×90 – $2000 USD per month

Website Banner TOP RIGHT 468×60 – $1500 USD per month

Website Banner SIDEBAR RIGHT *various sizes* – $1200 USD per month

Website Banner IN ARTICLE TOP 468×60 – $1200 USD per month

Website Banner IN ARTICLE BOTTOM 468×60 – $800 USD per month

Text Link SIDEBAR with contact info – $500 USD per month

*Prices above include tax, ad design (if needed), English translation of ad copy, hyperlink to website.
*Ask about our discounts for volume and long-term advertising purchases.
*We can create your banner for you (no added charge) or you can submit it in JPEG/GIF format.
*We accept animated banners.
*Contact us well in advance of advertisement booking.

Please use the contact form to get in touch with us about advertising.