The exclusive and stylish Redken brand of hair care has a new location in Costa Rica, specifically at the Paseo de las Flores shopping plaza in Heredia. Redken Laboratories is a global leader in the hair salon industry, and the company’s certified salons are subject to rigorous standards of quality. The first Loft Redken salon opened in Escazu at the Plaza Golden shopping center a few years ago; its new location in Heredia takes the place of the former Salon & Spa Gaia.

As reported by Carolina Barrantes of business daily La Republica, the new Loft Redken abides by the hair treatments and services offered by the famous brand, which is headquartered in New York City’s 5^th Avenue. All stylists at Loft Redken have been trained on the services and treatments offered by this prestigious brand. Among the various treatments that are favored by clients in Costa Rica we find:

• Shades EQ hair color: Equalizing and conditioning coloring applications enhanced by wheat amino acids and free of ammonia byproducts.
• Chemistry Treatment: This is an intensive application that sits for about 15 minutes and aims to restore and repair hair to a healthy condition. This treatment is recommended for people whose hair has been damaged by too many chemical treatments, city fumes, volcanic ash, and even acid rain.
•  This treatment results in the shiniest and silkiest hair possible.

According to Loft Redken salon owner Deyanira Chavarria:

Redken provides everything we need in terms of hair products, treatments and styles. This international brand was exactly what we were looking to bring to our clients, and now we have the products and training we needed to improve our service in Costa Rica.

According to Redken’s corporate history:

Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage. [The brand’s] commitment is to formulate scientifically superior products for the global salon community continues, and as we forge ahead in the millennium, our awareness of fashion, street trends and modern hair needs will only enhance our scientific strength.