A more competitive marketplace is expected for the weight control and fitness industry in Costa Rica in 2016, a country where the rate of obesity has increased gradually over the last few years. According to a new report by Fast Market Research, players in this industry will have to adjust to innovation in 2016.

Integral dietary approaches that often start with detox techniques keep gaining relevance among locals, as more-educated consumers have become reluctant to trust their weight control expectations to “miracle pills” or other fast-effect treatments that lack the capacity of providing longer-term effects while guaranteeing optimal health to users.

In such a context, the interaction of colon cleansers and probiotic formulations with more-traditional weight management products (such as meal replacement slimming and weight loss supplements), is becoming more popular, which indicates how Costa Ricans’’ approach to weight management keeps evolving, often reinforced by the adoption of more-active lifestyles.

Competitive Landscape

Nutrisol-vite SA and its popular meal replacement slimming brand Delga-C maintained the leading position in weight management during 2015, holding a 29% retail value share. This local manufacturer’s success is based on its brand’s top-of-mind position and wide availability at modern grocery retailers and health and beauty specialist retailers. Also, the company sets competitive unit prices and has a complementary line of packaged dietary food products. In second place in 2015, the local manufacturer Total Natural SA accounted for a 19% value share, taking advantage of its weight loss supplement brand Equilibra’s top-of-mind position. This brand has significant levels of penetration at local drugstores/parapharmacies and benefits from good word-of-mouth recommendations among buyers. Following Total Natural SA in category ranking, GNC Costa Rica SA held a 16% retail value share in 2015, thanks to the good mix of weight management products offered at its outlets, which are often associated with high-quality ingredients and effective results.

Industry Prospects

An expanding base of informed and empowered buyers shall influence the offering of weight management products over the forecast period, which should increase the category’s interplay with complementary industries such as packaged food and beverages. Integral approaches shall increase in importance regarding weight management among locals, increasing the adoption of active lifestyles that rely further on the use of herbal/plant-based formulations to boost the effects of more-holistic weight control measures.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Costa Rica with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Weight Management industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Costa Rica market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country
• Our market research reports answer questions such as:
• What is the market size of Weight Management in Costa Rica?
• What are the major brands in Costa Rica?
• What is the market size of Weight Management in Costa Rica?
• What are the major brands in Costa Rica?
• Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
• Are slimming teas popular in Costa Rica?

Reasons to Get this Report

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions