The Festival ART&TUR, International Tourism Film Festival of the wellness tourism fair Termatalia recognizes the best tourism audiovisual productions worldwide and in this year’s edition Costa Rica was recognized as the Best Production in the competition with the video of new international image “Costa Rica, My Choice, Naturally”.

Termatalia is considered the world’s most important wellness tourism fair and it represents a point of contact between European buyers and the tourism offer from destinations in America.
The video won the Gran Prix Termatalia/Art&Tour 2017, “Three months ago we launched the official Wellness Pura Vida strategy, and we are making progress by having a prominent presence at the world’s most specialized fair and receiving the award to best tourism audiovisual with our new Tourism image “My Choice, Naturally”, which positions the country as a destination that generates authentic travel experiences that better our quality of life and the quality of life of those that visit us”, said Mauricio Ventura, Minister of Tourism.

The video featuring Costa Rica as a wellness tourism destination was up against videos from many different destinations around the world, and therefore the recognition reinforces the vision of the Costa Rica Tourism Board of strengthening the tourism offer and venturing into a very profitable market.

According to the Global Wellness Tourism Economy, the wellness tourism industry currently represents a market of US$563 billion and the tourists in this market spend in average 130% more than the average tourist

The campaign, “Costa Rica, My Choice, Naturally” was created in alliance with the World Tourism Organization (UNWTO) and CNN International along with CNN Tourism Advertising Solutions and Knowledge (CNN TASK)