It is not a secret that people in Costa Rica (colloquially known as Ticos) are gaining weight at a gradual and steady pace, which is due in great part to the adoption of sedentary habits, the increase of car culture and the proliferation of fast-food outlets. To this effect, a veritable industry centered on weight loss and fitness is beginning to emerge, and some business analysts believe that this is a market segment that is ripe with opportunities. The following press release is of interest to those who are thinking about breaking into this market:

Local consumers are more willing to adopt weight management products, not only to support sports participation, which has certainly increased amongst locals over the past years; but also to offset the consequences of a sedentary lifestyle and bad eating habits (as a result of extended working hours, busier schedules). The improved knowledge about weight management and better dissemination of this information to the mass market (internet, informal sources, point of sale, brand support) are helping to change the prevalent “stigmas” in relation to such products, which are showing dynamic levels of innovation, in terms of delivery formats, natural advanced formulations, caffeine free, health/flavour relation, multiple benefits (reducing body fat, suppressing cravings, supporting joint flexibility) and even better value-for-money deals.

Competitive Landscape

Nutrisol-vite continued to lead weight management in 2014, with a 29% share of retail value sales, thanks to Delga-C, its weight management leading brand, which has an interesting portfolio of sugar-free marmalades, fat-free dressings and meal replacement slimming shakes (proteins, vitamins, minerals and fibre), which are available from modern grocery stores to pharmacies in Costa Rica. Total Natural ranked second thanks to its recognised weight management line Equilibra, which has increased its popularity thanks to its segmented natural oriented offer (nine different alternatives), advertising through informal sources (recommendation) and consolidating distribution systems. The greater reliance on natural supplements, point of sale’s rapid expansion and brand recognition amongst other differentiating factors (product quality, innovation, buying experience, brand support, reliance) has made GNC account for 16% of retail value sales in 2014.

Industry Prospects

The forecast story might be directly related to the anticipated levels of dynamism over the coming months as a result of the ongoing regulation changes, which might potentially facilitate the further availability of an extensive base of innovative products. As a result, natural and multifunctional formulations (reducing body fat, suppressing cravings, supporting joint flexibility) might keep gaining relevance in the local weight management category. Leader players might focus on maintaining the most popular and best value-for-money offers, such as new flavoured slimming shakes and added-value fat burners (green coffee, raspberry), taking off the market other less popular formulations.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Costa Rica with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Slimming Products industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Costa Rica market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

 

Our market research reports answer questions such as

• What is the market size of Slimming Products in Costa Rica?
• What are the major brands in Costa Rica?
• What is the market size of Slimming Products in Costa Rica?
• What are the major brands in Costa Rica?
• Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
• Are slimming teas popular in Costa Rica?

 

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