Booze on Tap at Home? Keurig Partners With Anheuser Busch

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WATERBURY, Vermont, U.S., Jan. 7 — Single-serve coffee machine manufacturer Keurig will partner with brewer Anheuser Busch-InBev to create an in-home cocktail and beer maker, the companies said.

The as-yet-unnamed device will be able to dispense beer, spirits, cocktails and mixers, the companies said in a joint press release Friday.

Keurig has already begun experimenting with cold drink dispensers with its now-defunct Keurig Kold soda dispenser unit.

Drawing on technology Keurig developed for its failed “Kold” product, a countertop soda and mixer maker that was withdrawn from the market last summer after dismal sales, company officials said they want to combine Keurig’s system with AB InBev’s new brewing and dispensary technology.

While the Kold was a commercial flop (the machine was bulky and cost $369.99) but its clever technological advance – dissolvable gas-filled spheres dubbed “Karbonator” beads – allowed consumers to make their drinks fizzy without bulky carbon dioxide canisters.

Budweiser, on the other hand, has mastered selling alcohol, and their extensive network of wholesalers “could potentially hawk booze-filled pods to your local package store,” said MSN.

Keurig CEO Bob Gamgort said development and production of the new device would take place in Massachusetts and Vermont.

In 2015, Keurig was taken private for almost $14 billion by an investment group led by JAB Holding Co., according to MSN news.

“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, CEO of the new venture. “We can’t wait to get started.” (UPI)

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