The Costa Rica Brewery Company (FIFCO) opened its first souvenir shop under the name “Tienda de la Birra” (Beer Store, “birra” is the coloquial term used by ticos to refer to beer).

The new store is located in San Joaquí de Flores, Heredia, in the FIFCO corporate building, and it offers articles such as t-shirts, caps, shorts, towels, lanyards, sunglasses, key chains, mugs, and more, both with the designs of the different beer brands and special events like the Oktoberfest, Movember, Summer Specials, etc.

“This new concept of retail store it thought out for the Costa Rican and foreign consumers that love and feel identified with our brands, so they can have a souvenir for them or as a special gift for their friends living in or outside Costa Rica”, said Saulín Arias, Premium, Innovation and Retail brand manager.

The company also announced they will take this concept in a mobile format to concerts, parties or fairs. Imperial, Bavaria and Pilsen are the most popular beer brands from the Costa Rica Brewery.

“Tienda de la Birra” will open from Monday to Friday from 9 a.m. through 6 p.m. and Saturdays 9 a.m. through 2 p.m.