Café de Costa Rica (iCafé), an organization responsible for coffee production and export from Costa Rica, announced that it has selected Sopexa as its public relations agency in the United States.

“We look forward to developing a long-term relationship with the Sopexa team, whose passion embodies those of our producers,” said Mario Arroyo Uder, marketing lead for Icafé. “Sopexa’s deep beverage expertise, strategic and creative thinking, and strong industry relationships make them the ideal partner in building our communications platform and continuing to grow U.S. sales.”

“While Costa Rican coffee is recognized among the world’s best, Café de Costa Rica has so many more stories to share – from its legacy and practices to its people. We’re excited to partner with Icafé to bring these stories to life and raise awareness for this premium product across the United States,” said Pauline Oudin, Sopexa USA’s Managing Director.

Sopexa develops bespoke multi-channel marketing and communications strategies for products and brands through a worldwide integrated network of 26 agencies, a unique knowledge of both local market dynamics and the food & wine sectors… and teams of passionate, creative, responsive professionals.

With its in-depth knowledge of markets, key players and food cultures, Sopexa advises and assists clients with communications and marketing campaigns, enabling them to set the hottest food & drink trends today and in the future. Sopexa is committed to intelligent proposals, creative solutions and high-impact campaigns with ROI metrics.

Source: BulldogReporter.com