“The Festival of Media Global Awards is dedicated to the evolution of media, celebrating the best in media thinking and communications across the planet. Judged by an innovative, respected and diverse panel of global and regional brand marketers, the program is a prestigious event rewarding the very best work. Hosted at the Rome Cavalieri in Rome, the winners for the Festival of Media Global Awards were revealed this May 9th,proving its global appeal the awards saw winners from countries including New Zealand, Mexico, Israel, Costa Rica and Norway, Singapore, South Africa and the Dominican Republic” states the press release.

The final jury was split across two judging rooms, chaired by Sarah Mansfield VP Global Media Europe and Americas, Unilever and Gerry D’Angelo, global media director, P&G.

The Costa Rica campaign that received the recognition is #LeydeMierda (#ShitLaw) by OMD Costa Rica for Territorio de Zaguates and along with Garnier BBDO in the categories Utility/Public Service Award (Silver) and Best Event/Experiential Campaign (Gold)

#LeydeMierda was used as a way to raise awareness regarding the ineffective Law 7451 of Animal Protection, which is considered useless because it does not set adequate punishment for those that hurt animals. The slogan used was: “A law as useless as this, is only good for one thing” “Poop bags” were printed with the text of this law so they could be used to pick up dogs’ waste, a way of showing how useless the law was.

New legislation to protect animal welfare was passed by the Costa Rican congress in first debate.