“Discovery Costa Rica”, a $1 billion eco-tourism park will open in late 2020 near Liberia, Guanacaste, the cost of the project will be covered by Sun Latin America, and Discovery Communications Inc. will license its name to it in an effort to capitalize on followers from its Latin American channels which include Discovery Channel and Animal Planet.
The park will include Discovery-branded hotels, restaurants and a waterpark; and will include activities such as rock-climbing, scuba diving, hiking, etc. which will take place across four locations in Costa Rica, taking advantage of the countries many attractions and with a focus on biodiversity and conservation.
“Millennials are interested in something more than just sitting on a beach chair, they want to live an experience”, stated Leigh Anne Brodsky, Executive Vice-President of Discovery Global Enterprises to Bloomberg news site.
President of Costa Rica, Luis Guillermo Solís, informed through his Facebook page that more details on the project will be released this Tuesday. He did confirm that the project will be built in a 2,000 acre (800 hectares) of land in Guanacaste.
“Discovery wants to take users beyond the experience of a TV screen”, expressed Brodsky
Discovery has also licensed its name to an adventure park in China which opened doors last year.