The French high-fashion company Chanel has drawn on ingredients from the world’s “blue zones,” areas of greatest human longevity, to create a new anti-aging serum, reported the company.
“Inspired by the regions where people live longer: the Blue Zones, Chanel Research sourced three longevity ingredients from the diet of the Blue Zone populations for the first time in a breakthrough skincare,” said the company about their new ‘Blue Serum’ lotion.
Researchers Gianni Pes and Michel Poulain pioneered the work that identified high concentrations of long-lived folks on the island of Sardinia, Italy. Further work throughout the globe identified other specific places were people live healthy and exceptionally long lives. These are Okinawa (Japan); Sardinia (Italy); Nicoya (Costa Rica); Icaria (Greece); and also in Loma Linda, California, notably in the Seventh-day Adventist population.
Dan Buettner termed the areas “blue zones” and identified factors such as active lifestyles, natural diets, and social interconnectedness as positively influencing people’s longevity. Chanel’s serum isn’t on his list of ways to live longer, but the lotion does sound like it packs a punch.
Green coffee from Nicoya, Guanacaste in Costa Rica is said to have exceptional antioxidant properties that can protect one’s complexion. Its extract is another of Blue Serum’s active ingredients.
Bosana olives from Sardinia, Italy, also in the lotion, contain essential fatty acids and skin-fortifying polyphenols to also help protect skin.
And finally, the product features lentisk from Ikaria, Greece which has naturally occurring oleanolic acid that helps “reinforce skin’s natural restorative abilities,” said Chanel on their website.
In a clinical evaluation of 44 women, Chanel said that “this lightweight, nourishing serum helps keep skin looking younger, firmer and healthier. After four weeks of use, skin appears smoother, with a 35 percent reduction in the appearance of wrinkles, 26 percent firmer and 37 percent more even.”